Making a living building mobile apps in Trinidad & Tobago and other stories

This blog post title sounds like a book. 😁.

Back in 20-some-teen, I built a windows phone app called Police Post. It started off as a reasonable idea – provide an offline version of the list of police stations in Trinidad and Tobago, with their locations and contact numbers.

I had some quirky app names back then… they eventually became quirky chatbot names, but more on that some other time.

I later jumped the shark by overlaying the map of police stations with information about murders that happened in the same region as a police station.

Even writing that makes me cringe a little. Back then, I was convinced, “This is a good great idea for the app”. Now, I’m like, “Why…..?

I remembered Police Post while I was preparing to deliver a presentation at the Trinidad and Tobago Intellectual Property Office’s seminar on “How to make a living from mobile apps”. My focus was on the state of the mobile app development in TT.

I found while preparing for the talk that there was a lot to be said about how active trinbagonians are with their mobile devices, but not necessarily with local apps.

So, a stat like this would be familiar to a lot of people who care to do the research. There are lot of phones and a good bit of social media usage on those devices.

And, using the top free apps in the Google Play Store as a proxy, it only confirmed that we really like social (and Google Translate).

Rank Name Category
1 TTPS – Trinidad & Tobago Police Service Social
2 WhatsApp Messenger Communication
3 T&TEC Mobile Communication
4 Free Phone Cleaner – Cache clean & Security Tools
5 Messenger – Text and Video Chat for Free Communication
6 Instagram Social
7 Snapchat Social
8 Facebook Social
9 Wish – Shopping Made Fun Shopping
10 D’Music Music & Audio
11 TikTok – Make Your Day Social
12 CallApp: Caller ID, Call Blocker & Call Recorder Communication
13 King James Bible (KJV) – Free Bible Verses + Audio Books & Reference
14 Google Play Games Entertainment
15 Tubi – Free Movies & TV Shows Entertainment
16 Netflix Entertainment
17 Traffic Cam TT Travel & Local
18 Facebook Lite Social
19 Messenger Lite: Free Calls & Messages Communication
20 Safe Cleaner Plus Tools
21 Google Translate Tools

Since I was concerned about making apps, as opposed to just using apps, I produced a list of the top apps by usage that were made by trinbagonians:

Rank Name Company Category
1 TTPS – Trinidad & Tobago Police Service TTPS Social
3 T&TEC Mobile Milsoft Utility Solutions Communication
10 D’Music Digicel_Group Music & Audio
17 Traffic Cam TT Trini Interactive Travel & Local
41 TT RideShare TT RideShare Travel & Local
45 RBC Caribbean RBC Financial (Caribbean) Limited Finance
46 Pin.tt Larixon Classifieds Shopping
53 My Digicel Digicel_Group Tools
74 Scotiabank Caribbean – Banking Scotiabank Finance
76 bmobile Top-up Powered by eTopUpOnline.com Shopping
96 Caribbean Airlines Caribbean Airlines Limited Travel & Local
98 RepublicMobile RepublicBankLimited Finance

A more diverse list, pretty corporate, but seemingly high on the “getting things done” measure.

Both lists were a snapshot of top apps on November 10, 2019. The TTPS app was released the week before, and people were responding. TTPS seemed to have had a good push behind the app, so that’s good.

This may be why I remembered Police Post. Another reason that brought it into focus may have been because of these sentiments I got from Julie David, a Senior Policy Analyst at NIHERST.

Julie and her team have been working on a sectoral mapping of the software industry in TT, so I thought her insights might be useful.

They certainly were as they gave me a snapshot of the state of affairs that I recognized. Here are a few of those challenges:

  1. Small companies
  2. Lack of strong cohesion between business models & development
  3. Lack of design & UX quality

When I built Police Post, it was a small app, meeting a specific need that made no assumptions about having a business case. So Julie’s feedback to me was on point. Around that time, one of my key goals was simply demonstrating capacity.

I was making the statement, yes, we can build apps, focused, useful ones. Now, I’m here to say, yes, we can build business on top of platforms that include mobile apps.

My presentation concluded with looking at stats on global Internet trends. Mary Meeker’s report on those trends was an excellent resource for this and I hope that we all would use it to inform our next steps.